Consumer lifestyle publishing
Garden & Gun
Reactivated lapsed subscribers and grew DTC subscription revenue through lifecycle, retention, and offer testing.
- Renewals
- +18%
- New subs
- +24%
- LTV
- +11%
Digital Services Deck — 2026
Digital marketing
that actually
moves the
numbers.
NPS designs omnichannel acquisition campaigns for B2B and B2C brands — paid social, paid search, lead-gen, email, and creative — working together so you show up wherever your audience is researching and buying. All built, optimized, and reported by one in-house team. Certified partners of Google and Meta.
Est.
1992
01 — CoverPaid Social · Paid Search · Lead-Gen · Email · Creative · AnalyticsScroll ↓
02 — The Market Reality
Ad costs are up.
Attention is down.
Most agencies still hand you a dashboard and call it strategy. Creative goes stale. CPAs creep up. Reports say "engagement." None of it moves revenue.
NPS is built for the opposite: integrated campaigns that get audited, optimized, and refreshed every week — because consumers don't stay in one channel. They research across platforms, compare brands, and buy when the message meets them at the right moment.
03 — The NPS Difference
We don't set it and forget it. We run it, test it, and rebuild it every week.
An extension of your team — without the cost, hiring, or turnover of building it in-house.
i
Full-service, in-house
Strategy, media buying, creative, copy, and analytics under one roof. No handoffs, no outsourced overhead.
ii
No cookie-cutter playbooks
Every campaign is built around your brand, product, price point, and audience — not a templated deck we recycled from another client.
iii
Creative included, always
We build, test, and refresh ad creative continuously — at no additional cost. Creative fatigue is the #1 killer of paid performance, and we build it into our strategy from day 1.
iv
Omnichannel by design
Consumers research across search, social, email, and retail before they buy. We coordinate every channel so your brand shows up at each step — not just where it's easiest to buy ads.
04 — Digital Services
Every digital channel that matters — run by one team.
We don't treat channels as silos. Every tactic is planned around the customer journey — so paid social, search, email, and lead-gen reinforce each other and meet buyers wherever they're researching.
01
Paid Social
Meta, TikTok, Pinterest, LinkedIn. Full-funnel campaigns built around your CPA and LTV — not just impressions. Certified Meta Business Partner Agency.
02
Paid Search & Shopping
Google & Bing search, Performance Max, and Shopping. Certified Google Partner with a bias for conversion, not clicks.
03
Lead Generation
Newsletter, freebie, and offer-driven campaigns engineered to fill your funnel with qualified email leads at low CPL.
04
Email Marketing
Welcome series, promo, lifecycle, and retention. From strategy and segmentation to design, copy, and deployment across Klaviyo, Mailchimp, and more.
05
Creative Services
In-house design, copy, and video for every campaign we run. Built for the platform, refreshed on cadence, included at no extra cost.
06
Analytics & Reporting
Custom Google Looker Studio dashboards, weekly KPI reviews, and strategy calls so you always know what's working and why.
07
Website Optimizations
Landing pages, conversion rate optimization, and site performance tuning to maximize the value of the traffic our campaigns drive.
08
Digital Consulting
Fractional strategy, audits, and roadmapping for teams that need direction before — or alongside — execution.
09
Subscription & Audience Growth
30+ years of audience economics behind every campaign. Acquisition, retention, and LTV strategy for subscription and media brands.
05 — How we work
A four-step engagement built for momentum.
01
Audit
Deep dive into your existing marketing — creative, CPAs, audiences, funnels, tech stack, and channel mix — to find what's working, what's leaking budget, and where customers are dropping off between touchpoints.
02
Build
Set up and launch campaigns using your brand guidelines and assets. Our in-house team owns the creative, copy, and testing plan from day one.
03
Report
Custom Looker Studio dashboards, weekly KPI reviews, and strategy calls — so you see exactly what's working and where budget goes next.
04
Scale
Double down on winning creative, audiences, and offers. Refresh what's tiring. Test what's next. Compound results month over month.
06 — Selected work
Programs built for measurable, durable growth.
Independent literary publishing
Poetry Magazine
Modernized circulation strategy and acquisition mix across digital, print, and newsstand — grew paid audience without diluting margin.
- Paid acq.
- +32%
- Sell-thru
- +9 pts
- CPA
- −21%
DTC subscription / CPG
Batch Balanced
Scaled a protein muffin subscription beyond its midwest base with Google Search and Meta — retargeting, branded search, and audience testing driving ROAS.
- Gross sales
- +32%
- Orders
- +46%
- Site views
- +40%
Regional lifestyle publishing
Missouri Life
Grew paid subscriptions across Google Search and Meta with CPA-driven spend management, high-converting landing pages, and autorenewal enrollment for long-term LTV.
- Avg. CPC
- $0.98
- Conv. rate
- 4.1%+
- CPA vs. price
- −18%
07 — Partners
NPS works with …
A selection of publishers, media brands, and growth-stage businesses we partner with across audience, subscription, and performance marketing.
08 — What we deliver
Generate leads.
Drive traffic.
Deliver sales.
Retain your customers.
Compound LTV.
Deliver ROI goals.
Awareness, consideration, conversion, loyalty, advocacy — we run the whole funnel and report on the metrics that actually move revenue.
09 — Let's talk
Ready to make your digital marketing actually work?
Paid media, lead-gen, email, creative, and analytics — planned as one omnichannel system so your brand shows up at every step of the customer journey. Certified partners of Google and Meta.
